Digital Marketing Strategist

Adster Creative is looking for a digital marketing strategist to join our team. Our ideal candidate loves executing digital marketing tactics and communicating online marketing wins to clients.

• The ideal candidate will be interested in all things internet related and have the desire to learn even more about online marketing.
• The ideal candidate will be providing both account management and digital marketing services for Energy Job Shop, MMM’s flagship jobs platform (MMM is Adster Creative’s sister organization).
• They will be passionate about working with clients at a high level and enthusiastically advocate for the integration of online marketing into their clients’ marketing mix.

Duties & Responsibilities

DIGITAL MARKETING STRATEGY EXECUTION (60%):

• Create & execute digital marketing campaigns/strategies and provide feedback on client accounts/modules for other team members, included but not limited to
  • PPC (Google Ads, Facebook/Instagram Ads, Bing Ads, etc)
  • On-site improvements/optimization
  • Content creation
  • Link building research & acquisition
  • Local SEO
• Monitor and implement ongoing adjustments (as needed) in client work using a variety of tools to ensure the success of digital marketing campaigns (Google Analytics, ahrefs, Google Search Console, Bright Local, Google Data Studio & more)
  • I.e. improve client’s click-through rate, organic traffic, conversion rate, etc
• Work with the team to create new internal processes as needed
• Maintain up-to-date understanding of the digital marketing industry.
• Other duties as assigned.
• Perform website audits
  • Identify opportunities, find potential issues and create digital marketing proposals based on findings that meet the clients needs and expected outcomes
  • Undergo keyword research, website structure, content research, competitive research, link research and pair these with appropriate measurement systems
  • Provide additional digital marketing & PPC strategies that assist the client in achieving their goals
• Assist in new client acquisition by assisting in sales meetings to relay information to potential clients (new sales & renewals)

ACCOUNT MANAGEMENT (40%):

• Maintain proactive communication with clients
  • Perform monthly/quarterly client meetings with clients to discuss their accounts
  • Reach out to clients in between meetings with update on account performance (STAR updates)
  • Create a personalized approach to getting to know and communicate with clients. This may include but not limited to: regularly scheduled emails, phone calls, screen shares or in-person meetings
  • Collect, organize and store client information
  • Build a high level of satisfaction and trust with clients
• Communicate client feedback and needs to the rest of team with strong internal communication
• Assist other team members with their meetings as required
• Respond to client emails/calls in a timely manner (within one business day)
• Partial responsibility for the overall success of the account (account retention)
• Coordinate project start ups and closeouts (i.e. client onboarding and cancellation)
• Complete annual client renewals
• Account management for Energy Job Shop, MMM’s flagship account
  • Project management
    • Work with sales team on new client onboarding
    • Posting new jobs to the EJS website
    • Generating monthly data studio reports for paid advertisers for sales team
    • Setup of Jotform flows and testing
  • PPC campaign set up + optimization
  • Email marketing campaign set up + optimization
  • Social media moderation

Desired Skills & Experience

• 2+ years experience in a digital marketing strategy role
• 2+ years experience with a digital marketing or advertising agency
• Moderate knowledge of all aspects of search engine optimization and paid online advertising
• Knowledge of and experience with: Google Ads, Google Analytics, Facebook/Instagram Ads
• Knowledge of WordPress, Squarespace, Shopify and Wix
  • Ability to edit site content, meta data, build new pages
  • You don’t have to know how to code a WordPress site, but knowing the language for how to translate client requests into reality helps our team  understand
• Experience creating & managing email marketing campaigns
• Experience with social media moderation + management
• Experience writing meta title and descriptions
• Experience with Local SEO, Google Business Profile/Google Maps optimization
• Experience with link building for clients
• Excellent communication skills internally and with clients
• Excellent verbal & written skills
• High level of attention to detail
• Skillful in managing multiple projects at one time and hitting deadlines.
• Ability to think strategically, analyze data and identify & implement recommendations.

See the full job description + details on our website: https://www.adster.ca/careers/career-opportunity-digital-marketing-strategist-energy-job-shop