Adster Creative
Published
May 12, 2023
Location
Edmonton, Canada
Category
Digital  
Job Type

Description

Adster Creative is looking for a digital marketing strategist to join our team. Our ideal candidate loves executing digital marketing tactics and communicating online marketing wins to clients.

  • The ideal candidate will be interested in all things internet related and have the desire to learn even more about online marketing.
  • The ideal candidate will be providing both account management and digital marketing services for Energy Job Shop, MMM’s flagship jobs platform (MMM is Adster Creative’s sister organization).
  • They will be passionate about working with clients at a high level and enthusiastically advocate for the integration of online marketing into their clients’ marketing mix.

Duties & Responsibilities

DIGITAL MARKETING STRATEGY EXECUTION (60%):

  • Create & execute digital marketing campaigns/strategies and provide feedback on client accounts/modules for other team members, included but not limited to
    • PPC (Google Ads, Facebook/Instagram Ads, Bing Ads, etc)
    • On-site improvements/optimization
    • Content creation
    • Link building research & acquisition
    • Local SEO
  • Monitor and implement ongoing adjustments (as needed) in client work using a variety of tools to ensure the success of digital marketing campaigns (Google Analytics, ahrefs, Google Search Console, Bright Local, Google Data Studio & more)
    • I.e. improve client’s click-through rate, organic traffic, conversion rate, etc
  • Work with the team to create new internal processes as needed
  • Maintain up-to-date understanding of the digital marketing industry.
  • Other duties as assigned.
  • Perform website audits
    • Identify opportunities, find potential issues and create digital marketing proposals based on findings that meet the clients needs and expected outcomes
    • Undergo keyword research, website structure, content research, competitive research, link research and pair these with appropriate measurement systems
    • Provide additional digital marketing & PPC strategies that assist the client in achieving their goals
  • Assist in new client acquisition by assisting in sales meetings to relay information to potential clients (new sales & renewals)

ACCOUNT MANAGEMENT (40%):

  • Maintain proactive communication with clients
    • Perform monthly/quarterly client meetings with clients to discuss their accounts
    • Reach out to clients in between meetings with update on account performance (STAR updates)
    • Create a personalized approach to getting to know and communicate with clients. This may include but not limited to: regularly scheduled emails, phone calls, screen shares or in-person meetings
    • Collect, organize and store client information
    • Build a high level of satisfaction and trust with clients
  • Communicate client feedback and needs to the rest of team with strong internal communication
  • Assist other team members with their meetings as required
  • Respond to client emails/calls in a timely manner (within one business day)
  • Partial responsibility for the overall success of the account (account retention)
  • Coordinate project start ups and closeouts (i.e. client onboarding and cancellation)
  • Complete annual client renewals
  • Account management for Energy Job Shop, MMM’s flagship account
    • Project management
      • Work with sales team on new client onboarding
      • Posting new jobs to the EJS website
      • Generating monthly data studio reports for paid advertisers for sales team
      • Setup of Jotform flows and testing
    • PPC campaign set up + optimization
    • Email marketing campaign set up + optimization
    • Social media moderation

Desired Skills & Experience

  • 2+ years experience in a digital marketing strategy role
  • 2+ years experience with a digital marketing or advertising agency
  • Moderate knowledge of all aspects of search engine optimization and paid online advertising
  • Knowledge of and experience with: Google Ads, Google Analytics, Facebook/Instagram Ads
  • Knowledge of WordPress, Squarespace, Shopify and Wix
    • Ability to edit site content, meta data, build new pages
    • You don’t have to know how to code a WordPress site, but knowing the language for how to translate client requests into reality helps our team  understand
  • Experience creating & managing email marketing campaigns
  • Experience with social media moderation + management
  • Experience writing meta title and descriptions
  • Experience with Local SEO, Google Business Profile/Google Maps optimization
  • Experience with link building for clients
  • Excellent communication skills internally and with clients
  • Excellent verbal & written skills
  • High level of attention to detail
  • Skillful in managing multiple projects at one time and hitting deadlines.
  • Ability to think strategically, analyze data and identify & implement recommendations.

See the full job description + details on our website: https://www.adster.ca/careers/career-opportunity-digital-marketing-strategist-energy-job-shop

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