Email Marketing Manager

The Company

Arcade is an award-winning digital agency specializing in strategy, content production, social media, email marketing and digital advertising. We leverage engaging content and modern distribution strategies to nurture online communities, maximize brand influence, and generate revenue.

We believe that marketing is more than persuading a person to purchase. To us, it’s romantic. It’s the art of combining mediums and messages to not only inform consumer behaviour, but to influence culture. We’re idealistic about the role marketing plays in the evolution of our economy and society, and we’re intent on contributing to conversations and moments that have the potential to influence our collective future.

The Standards

Be proud of who you are. Our stories and marketing campaigns are better when they originate from a group of people arriving from different perspectives, ethnic backgrounds, orientations, genders, and worldviews. Who we are and how we see ourselves is directly related to how the world will receive our work.

Always be in beta. We’re determined to make a mark that lingers far after we’re gone, which means pushing boundaries and taking risks. Always learning and adapting, we are uncomfortable with staying the same. Legacies are built by those who dare to evolve with the world, and who have the drive to reimagine their work over and over again.

Be humble. Confidence is an asset, arrogance is a liability. The strength of any team stems from the individual’s ability to recognize both their strengths and weaknesses, and celebrate their team’s success as their own. Similarly, we share in our failures or shortcomings as a first step to identifying creative solutions for future growth. We do our best work when we work together, through moments of difficulty and success.

Take it all the way. No one wants generalists; the world needs specialists. Have the courage to define your genius zone—whether it's strategy, social, writing, or creative-—and take it all the way. Double down on your own education, push your own limits, and become a true practitioner in your craft.

The Job

We are looking for a talented, independent and enthusiastic Email Marketing Manager to join the Arcade team. This specialist will be responsible for execution of client email campaigns across a multitude of email platforms including Klaviyo, Mailchimp, Constant Contact, and others. Responsibilities include but are not limited to: working with internal and external creative teams to produce email creative, write or refine subject lines, micetypes, and CTA copy. Monitor and report on deliverability, open rates, click-through rates, and revenue from all email campaigns. Run A/B tests, communicate strategies and opportunities clearly and confidently with clients, and keep a pulse on emerging email practices and strategies for growing email lists. We’re looking for someone who is passionate about data and analytics but still has a reverence for high-quality creative and messaging.

The Specifics

• Developing a comprehensive email marketing strategy for clients, and working with the creative team to guide the design and content of email templates.

• Acting as the client-facing email evangelist on behalf of the company, ensuring that all communication is clear, confident, and meticulous.

• Running and managing effective email marketing campaigns for clients across email platforms.

• Deliver weekly updates on email marketing performance and agile recommendations for all clients.

• Building on knowledge from current and past email activities and audiences to discover ways to grow email lists organically and through paid campaigns, and leading segmentation strategies.

• Maintaining the email marketing content calendar, considering all key events and initiatives (both internal and external) when scheduling content.

• Identifying areas of opportunity and improvement in the email creation and review process.

• Working with the creative and project management teams to compile expansive month-end reports and providing thoughtful suggestions for improving the effectiveness of email campaigns.

• Maintaining a deep knowledge of how email marketing connects with e-commerce, brand, and websites to track ROI on behalf of clients.

The Skills

• High school diploma or equivalent; Bachelor’s degree in creative, writing, marketing, or related field preferred but not required.

• 2-3 years of experience managing email marketing campaigns.

• Agency experience is preferred but not required.

• Excellent verbal and written communication skills.

• Precise attention to detail.

• Proficient experience with Shopify/Shopify Plus, Klaviyo, Mailchimp, Constant Contact, WooCommerce, Squarespace, and relevant design tools.

• The charm and a friendly attitude to explain complicated data (internally and with clients) in a clear and concise manner.