SEM (Search Engine Marketing) Specialist

FKA is seeking a full-time SEM (Search Engine Marketing) Specialist with four or more years of experience to join our growing media department. The successful candidate will play a pivotal role in developing, optimizing and executing pay-per-click (PPC) advertising campaigns across various search engines. Working closely with the Media Directors and the media team, you will actively contribute to cross-channel initiatives and collaborate in a supportive and impactful way.

FKA is a marketing and communications agency headquartered in Edmonton with employees in Calgary and Toronto. Our mission is to 'Execute Ambition' on behalf of our clients and all 33 incredible people who are building their careers here. We see the potential in every person, organization and community — and we channel our collective talents to help each one of them shine. We're proud of the creative and collaborative culture we've built, and with every hire, we get a little stronger and a lot more fun.

Candidates should:

• Have 4+ years of experience in digital marketing and advertising with a strong emphasis on Search Engine Marketing (SEM).
• Be experts in paid search, demonstrating success in managing and optimizing campaigns across various platforms, including some experience with App, Display, and YouTube, focusing on long-term performance and cost efficiency.
• Be proficient in A/B testing methodology to fine-tune continuously and improve campaign performance.
• Have hands-on experience with Google Ads and expertise in analytics tools like Google Analytics and GA4 (familiarity with Search Ads 360 is a plus). 
• Be highly analytical and maintain a data-driven decision-making approach.
• Have excellent written and verbal communication skills to establish and maintain internal and client relationships, as well as be able to simplify technical concepts for non-technical stakeholders.
• Have advanced Google Analytics certification and Google Ads certification.
• Demonstrate proficiency in Excel to derive actionable insights for optimizing performance.
• Be detail-oriented, organized, and capable of managing multiple campaigns and projects simultaneously.

Responsibilities:

• Manage SEM channel budgets and work closely with the media team to plan and execute campaign strategies.
• Conduct thorough keyword research, competitive analysis, and audience segmentation to identify target demographics and optimize campaign targeting.
• Examine campaign performance using Google Analytics and provide regular reports, offering recommendations to enhance campaigns and increase ROI.
• Present campaign insights to clients regularly.
• Ensure compliance with industry best practices and maintain precise long-term tracking of campaigns.
• Stay up-to-date on the latest trends, tools, and technologies in SEM and digital marketing to pursue innovative approaches to boost channel growth and enhance efficiency.
• Collaborate with external vendors such as Google, Microsoft, and Apple to shape campaign strategy and explore new opportunities for boosting performance.

Salary: $62,000 - $75,000

This position features significant potential for career development and growth. FKA is a Facebook Preferred Agency Partner and a Google Premier Partner, offering unique opportunities for training and support. Working at FKA means working with national clients like The Brick and Canadian Western Bank, all within a Fun, Knowledgeable and Ambitious team environment.

FKA offers all Edmonton-based team members a hybrid work arrangement. Team members residing in other cities across Canada have a remote work arrangement with scheduled opportunities for in-person co-working.

We offer an exciting, collaborative, and highly supportive agency environment. We solicit feedback from team members regularly with weekly surveys and monthly check-ins. Team members are provided with competitive compensation, health benefits and opportunities for professional development and networking.

We are an equal-opportunity employer, deeply committed to improving diversity in our workplace and industry. You can view the results of our most recent diversity report and learn more about the actions we have taken to improve diversity, equity and inclusion:

https://fka.agency/diversity-report

We respectfully acknowledge that our head office is located on Treaty 6 territory, the traditional lands of First Nations and Métis people.

If you're interested in joining a great team, please send your resume with "SEM Specialist" in the subject line to recruitment@fka.agency no later than 5 pm on Monday, September 4th, 2023.