MacEwan University – Bachelor of Design

The Bachelor of Design degree was created with a single guiding question in mind: what does a 21st century designer look like? As technology continues to change the way we absorb information and connect with each other, the role of designers has become more complex, more sophisticated and more exciting. With that evolution in mind, this degree sees designers as more than applied artists, they must also be applied social scientists. Graduates will have the creativity and artistry to produce beautiful, eye-catching work. But they will also possess the analytical skills to think critically about design problems, and propose solutions that are functional, rational and business-savvy.

A balance of practice-based, hands-on, research and theory-driven coursework prepares students to design effectively and solve communication problems to improve people’s lives. Graduates will be as fluent in digital design as they are in traditional print media. Bachelor of Design students will be able to explore areas like visual communication and digital experience design, preparing them to tackle design challenges from multiple angles.

Degree highlights:
• Places fine art and social sciences at the core of design
• The only degree-level digital experience design (UXD/IXD/UID) program in the Prairies with nine dedicated courses. Critical for Canada’s growing digital industry.
• Huge choice of design options: outside the 20 required core design courses, students can choose from 25 options courses in design, including: advertising, publication, 3D environment, illustration, photography, motion graphics and digital experience design.
• Being within a large university, the program offers students the flexibility to make their own connections outside of design.
• Strikes the right balance between craft, theory and research.
• Two-year diploma exit option.