DIGITAL MARKETING STRATEGIST (SEO, PPC, SEM)

Two years ago, the Adster team set a lofty goal: build 10 dream jobs for passionate people in the digital marketing industry. We’re now looking for that 10th person – come build your dream job with us.

• The ideal candidate will be interested in all things internet related and have the desire to learn even more about online marketing.
• They will be passionate about working with clients at a high level, and enthusiastically advocate for the integration of online marketing into their clients’ marketing mix.

Position: Digital Marketing Strategist
Hours: Full-time
Salary: $55,000/year to $67,000/year (negotiable based on skill-set and years of experience)
Deadline: April 30th, 2024

Our dream digital marketing strategist…

• Loves every aspect of digital marketing from start to finish – for example, crafting the perfect meta title, measuring it, and improving it 90 days later.
• Is really organized – we use project management software with a steep learning curve but it won’t help if you aren’t inherently organized
• Has the ability to prioritize when multiple projects occur at once
• Is assertive and communicates client concerns to the team and vice versa
• Can easily & clearly present/explain complex subjects to any audience
• Can facilitate positive and productive client meetings in person or on a call
• Has a strong desire for continuous learning and self-development
• Has a positive attitude, and a desire to take ownership of both achievements and mistakes
• Thrives in a business environment and is comfortable working with on and off site team members.
• Is interested in the work – they spend their own time researching, learning about industry trends, reading books about marketing, data, whatever!
• Is an independent worker that self-motivates to complete work efficiently (with high quality) but also enjoys working with a team
• Has a strong sense of humour and ability to have fun – we have a relaxed working atmosphere but we also work pretty dang hard

1. Full Duties:

DIGITAL MARKETING STRATEGY EXECUTION (65%):

• Create & execute digital marketing campaigns/strategies and provide feedback on client accounts/modules for other team members, included but not limited to
  • PPC (Google Ads, Facebook/Instagram Ads, Bing Ads, etc)
  • On-site improvements/optimization
  • Content creation
  • Link building research & acquisition
  • Local SEO
• Monitor and implement ongoing adjustments (as needed) in client work using a variety of tools to ensure the success of digital marketing campaigns (Google Analytics, ahrefs, Google Search Console, Bright Local, Google Data Studio & more)
• I.e. improve client’s click-through rate, organic traffic, conversion rate, etc
• Work with the team to create new internal processes as needed
• Maintain up-to-date understanding of the digital marketing industry.
• Other duties as assigned.

WEBSITE AUDITS, PROPOSALS & SALES:

• Perform website audits
• Identify opportunities, find potential issues and create digital marketing proposals based on findings that meet the clients needs and expected outcomes
• Undergo keyword research, website structure, content research, competitive research, link research and pair these with appropriate measurement systems
• Provide additional digital marketing & PPC strategies that assist the client in achieving their goals
• Assist in new client acquisition by assisting in sales meetings to relay information to potential clients (new sales & renewals)

ACCOUNT MANAGEMENT (35%):

• Maintain proactive communication with clients
• Perform monthly/quarterly client meetings with clients to discuss their accounts
• Reach out to clients in between meetings with update on account performance (STAR updates)
• Create a personalized approach to getting to know and communicate with clients. This may include but not limited to: regularly scheduled emails, phone calls, screen shares or in-person meetings
• Collect, organize and store client information
• Build a high level of satisfaction and trust with clients
• Communicate client feedback and needs to the rest of team with strong internal communication
• Assist other team members with their meetings as required
• Respond to client emails/calls in a timely manner (within one business day)
• Partial responsibility for the overall success of the account (account retention)
• Coordinate project start ups and closeouts (i.e. client onboarding and cancellation)
• Complete annual client renewals

2. Desired Skills & Experience

• 1+ years experience in a digital marketing strategy role
• 1+ years experience with a digital marketing or advertising agency
• Moderate knowledge of all aspects of search engine optimization and paid online advertising
• Knowledge of and experience with: Google Ads, Google Analytics, Facebook/Instagram Ads
• Knowledge of WordPress, Squarespace, Shopify and Wix
• Ability to edit site content, meta data, build new pages
• You don’t have to know how to code a WordPress site, but knowing the language for how to translate client requests into reality helps our team understand
• Experience writing meta title and descriptions
• Experience with Local SEO, Google My Business/Google Maps optimization
• Experience with link building for clients
• Excellent communication skills internally and with clients
• Excellent verbal & written skills
• High level of attention to detail
• Skillful in managing multiple projects at one time and hitting deadlines.
• Ability to think strategically, analyze data and identify & implement recommendations.
• Degree in marketing or related field is an asset
• Google Ads or Facebook Ads certification is an asset
• Google Analytics certification is an asset

What Adster Creative can offer

• A strong work-life balance. This is really important to all of our team members, across the board.
• Work remotely from home – we’re based in Edmonton but currently working remote and open to team members working across Canada!
• Quarterly performance reviews & coaching
• 2 weeks paid vacation to start, more based on additional years of service (or related experience)
• Annual health spending account
• Paid attendance of workshops, conferences, and learning opportunities directly related to your field
• All those fun agency things you hear about: staff lunches, office snacks, that good coffee – when safe to do so.
• Flexible hours: do you like working from 7am-3pm? We can do that! Prefer 9am-5pm? That works too. Let’s chat about what works best for you!
• Quarterly profit sharing, if applicable to your role.

*If you don’t meet some of these requirements, but still think you’re a good fit – we hope you apply anyways so we have the opportunity to chat!