Description
WS is a collective of some of the best marketing experts committed to propelling brands further, faster. With over 17 years of experience creating omni-channel outcomes for clients across North America, our curious nature has created a highly successful approach to reaching powerful and meaningful results. Simply put, we are strategic providers of formidable marketing outcomes. Working at WS will enable you to combine your talents, passions, and professional acumen with a commitment to making a real difference on a highly collaborative and talented team. Come join us and make your mark in marketing and the world.
Position Summary
The Digital Media Buyer is an individual able to make smart, data-driven decisions. They have a strong knowledge of media tools and work closely with the Media Director on media buying strategies and campaigns. They frequently work on cross functional teams internally as well as working directly with WS clients.
Responsibilities:
- Assist in preparing media buying strategies and plans in collaboration with the Media Director that can be clearly articulated to the team and clients with definable goals
- Compile performance data for reporting using various tools internally and web-based tools (, Google Data Studio, spreadsheets, etc)
- Manage media buying campaigns across various platforms (Direct, social, SEM and Programmatic)
- Collaborate with our creative teams to enhance campaign assets as needed
- Manage certain client relationships and participate in client meetings/discussions
- Write ad copy with a focus on the particular platform and audience
- Perform regular analysis and optimization of campaigns
- Other duties as assigned
Qualifications:
- 2+ years of experience in media buying in North America
- Google and Facebook certifications
- Working knowledge of performance evaluation tools such as Google Analytics
- Experience with buying media on multiple platforms - Google, Facebook, LinkedIn, Twitter, Amazon, DSPs, etc.)
- Strong analytical skills and the ability to combine and/or cross-reference data from multiple platforms using various analytical tools
- Strong organizational skills and an ability to balance multiple projects
- Experience in budget management and reporting
- Experience with audience and buyer persona research
Not required but would be considered an asset:
- Lead generation knowledge
- Pixel tracking set up knowledge
- Experience with animal health and/or Agriculture categories