Adster Creative
October 17, 2021
9816A 44 Ave NW, Edmonton (Also accepting remote applications), Canada
Job Type


Adster Creative is looking for a Head of Strategy to join our team. Our ideal candidate is a problem solver interested in all aspects of SEO, digital marketing and online advertising.

  • Our head of strategy’s favorite questions will be: ‘why’ and ‘how can I fix it’: Why did leads drop suddenly for this client, and what can I do to solve it?
  • Your role is ultimately responsible for the success of Adster’s client accounts, as you will set the strategic direction for clients. To do this, you’ll communicate and collaborate with our strategy team to achieve client focused results.
  • This is not an entry level position: we are looking for someone with intermediate to advanced experience.

Our Dream Head of Strategy …

  • Asks why
  • Is a problem solver
  • Makes data driven decisions first
  • Is really organized – we use project management software with a steep learning curve but it won’t help if you aren’t inherently organized
  • Has the ability to prioritize when multiple projects occur at once
  • Is really interested in the work – they spend their own time researching, learning about industry trends, reading books about marketing, data, whatever!
  • Is assertive and communicates client concerns to the team and vice versa
  • Can easily & clearly present/explain complex subjects to any audience
  • Can facilitate positive and productive client meetings in person or on a call
  • Has a strong desire for continuous learning and self-development
  • Has a positive attitude, and a desire to take ownership of both achievements and mistakes
  • Is an independent worker that self-motivates to complete work efficiently (with high quality) but also enjoys working with a team
  • Has a strong sense of humour and ability to have fun – we have a relaxed working atmosphere but we also work pretty dang hard

High Level Duties & Responsibilities

  • Provide feedback on client accounts/modules, included but not limited to:
    • PPC
    • On-site improvements/optimization
    • Content
    • Link building research & acquisition
    • Local SEO/reputation monitoring
  • Identify high level trends occurring in client accounts to order to improve their short and long term performance
  • Assisting annual client renewals
  • Responsible for team mentoring & training as it pertains to strategy
  • Identify industry trends that impact client accounts
  • Set the strategic direction for all high tier clients
  • Account management for high tier clients
  • Create new processes for the team as required
  • Develop actionable strategies & guides that help clients meet their organizational goals
  • Other duties as assigned, including but not limited to: participate/lead team meetings, provide feedback on leads, share your knowledge in blog posts and case studies.

Duties & Responsibility Breakdown

Head of Strategy Duties (60%)

  • Set the strategic direction for clients
    • Plan monthly/quarterly tasks from a strategic point of view for SEO clients and some PPC clients
    • Identify high level trends occurring in client accounts to improve account
    • Understand important KPIs for each client and how the Adster team can work towards those goals
  • Execute campaigns & strategies for your own clients and provide feedback on client accounts/modules for other team members, included but not limited to
    • PPC
    • On-site improvements/optimization
    • Content
    • Link building research & acquisition
    • Local SEO/reputation monitoring
  • Monitor KPIs for modules using a variety of tools to ensure the success of client accounts (Google Analytics, ahrefs, Google Search Console, Bright Local, Google Data Studio, & more)
  • Identify industry trends that may impact client accounts
  • Develop actionable strategies and guides that help clients meet their organizational goals
  • Work with the team to create new internal processes as needed
  • Establish key performance indicators (KPIs) with and for clients
  • Oversee website audits
    • Identify opportunities, find potential issues and create digital marketing proposals based on findings that meet the clients needs and expected outcomes
  • Assist in new client acquisition by assisting in sales meetings to relay information to potential clients (new sales & renewals)

High Tier Account Management (20%)

Adster’s head of strategy, on occasion, may account manage complex or ‘high tier’ accounts that require more comprehensive services. This service includes regular meetings and ongoing communication outside those meetings. This person must also be available to assist team members when additional support is needed with other clients. For example: joining a client meeting to clarify a complex topic or explain quarterly goals/strategy.

  • Perform monthly/quarterly client meetings with high tier clients to discuss their accounts
  • Maintain proactive communication with clients
    • Create a personalized approach to getting to know and communicate with clients– This may include but not limited to: regularly scheduled emails, phone calls, screen shares or in-person meetings
    • Collect, organize and store client information
  • Assist account management/strategy team with their client meeting as required

Department Mentorship & Ongoing Training (20%)

  • Adster looks to our head of strategy as top of the line support for troubleshooting client account issues.
    • Assisting strategy team with:
    • Account performance
    • Mentoring & coaching
    • SEO / PPC strategy
    • Client renewals
  • Liaise with the development team/Technology Manager on technical matters
  • Report to the Operations Manager/Team Lead on a bi-weekly or monthly basis the overall health of clients covering core KPI’s
  • Engage in advanced mentoring and knowledge sharing with strategy team

Desired Skills, Experience & Qualifications

  • 2+ years experience in a digital marketing account management and/or strategy role
  • 3+ years experience with technical SEO (identifying site errors, duplicate content, site penalties, link spam
  • 3+ years experience with Local SEO (optimizing a Google My Business page, troubleshooting duplicate accounts)
  • 3+ years experience with link building (research, competitive analysis
  • 3+ years experience working on client sites to improve their organic traffic
  • 3+ years experience with Google Analytics from a digital marketing perspective
  • Filtering data using secondary dimensions, segments, etc to find out what is happening on a client site and how we can improve traffic or leads
  • 2+ years experience with PPC advertising
  • Knowledge of WordPress, Squarespace, Shopify and Wix
  • Ability to edit site content, meta data, build new pages
  • You don’t have to know how to code a WordPress site, but knowing the language for how to translate client requests into reality helps our team understand
  • Moderate understanding of HTML, CSS and other technologies that impact digital marketing is a huge asset
  • Excellent communication skills internally and with clients
  • Ability to understand what a client needs before they do i.e. translate their hopes and dreams into actionable items on their website or their ad campaign
  • Excellent verbal & written skills
  • High level of attention to detail
  • Skillful in managing multiple projects at one time and hitting deadlines.
  • Ability to think strategically, analyze data and identify & implement recommendations.
  • Degree in marketing or related field is an asset
  • Google Ads or Facebook Ads certification is an asset
  • Google Analytics certification is an asset

What Adster Creative can offer

  • A strong work-life balance. This is really important to all of our team members, across the board.
  • Work remotely from home – we’re based in Edmonton but currently working remote and open to team members working across Canada!
  • Quarterly performance reviews & coaching
  • 2 weeks paid vacation to start, more based on additional years of service (or related experience)
  • Annual health spending account
  • Paid attendance of workshops, conferences, and learning opportunities directly related to your field
  • All those fun agency things you hear about: staff lunches, office snacks, that good coffee – when safe to do so.
  • Flexible hours: do you like working from 7am-3pm? We can do that! Prefer 9am-5pm? That works too. Let’s chat about what works best for you!
  • Quarterly profit sharing, if applicable to your role.

*If you don’t meet some of these requirements, but still think you’re a good fit – we hope you apply anyways so we have the opportunity to chat!